News


  Captain's Choice Marine is awarded a 5
Star Marine Dealer Certification

          Marine Industry Dealer Certification is a new industry standards program developed in a cooperative effort by boat manufacturers, dealers, and engine builders, as part of an industry-wide effort to develop programs focused on delivering an excellent boating experience. The program provides dealers with a set of criteria designed to create continuous improvement across all departments and, in turn, develop processes for meeting and exceeding customer expectations. The criteria and business best practices address the quality of dealer sales, service, parts, follow-up, facilities, as well as employee and customer satisfaction. Criteria compliance must be verified by an independent program consultant, and dealers are reevaluated every year to ensure they continue to meet the Certification requirements.
Certification also includes a commitment to adhere to a "Consumer Bill of Rights." This document, posted in our dealership, lets Captain's Choice Marine customers know what to expect and outlines how they will be treated. It is Captain's Choice Marines commitment to our valued customers.
By achieving Certification, Captain's Choice Marine has demonstrated that we are dedicated to providing our customers with a consistent and positive experience every time they visit our dealership. Customers will know when they see the Marine Industry Certified Dealership logo in our window that we care about their boating experience from purchase to service and beyond.
In order to obtain Marine Industry Dealership Certification, our employees had to demonstrate that we met the Certification criteria and best practice standards in the following areas:
 
-   Customer Satisfaction Measurement
-   Posting of the "Consumer Bill of Rights"
-   Employee Satisfaction and Development
-   Technical Training
-   Maintaining a facility that is competitive for the marketplace
-   Maintaining and improving consistent processes in all departments (Sales, Service, Parts, Follow-up)
 
With its roots in the international quality movement, the Marine Industry Certified Dealership program applies these qualities and continuous improvement principles to retailing in the recreational boating industry. Boaters can expect to have the best experience at a Marine Industry Certified Dealership.


                                                                                                                                       



Captain's Choice Marine - Just Named
"Best Place To Buy A Boat"
By The Readers Of Lexington Life Magazine

                Lake Murray is without a doubt one of the best things about living in Lexington. Suppose that you are new to Lake Murray and want to purchase a boat, but have no idea where to begin. The best place to start would be Captain's Choice Marine, located at 3216 Hwy 378. For 27 years, owner and General Manager Alan Giddens has been selling boats to 3 generations of families. Giddens started the business at the age of 19. Back then Captain's Choice was an outboard motor repair shop. Today, over twenty five years later, Captain's Choice is the premier marine dealer in the Midlands. Giddens attributes their huge success to at least two major factors. First, they are in a prime location. "378 is outside our front door, and Lake Murray is outside our back door. You can't do much better than that," he says, "and we are very accessible for our customers." The other factor contributing to the success of Captain's Choice Marine is the level of service during and after the sale. Giddens says, "Our Customer Satisfaction Index (CSI) numbers are among the highest in the nation." He adds that, "When we hand you the keys to your new dream boat, we are not saying goodbye, we are saying 'welcome aboard to our family of satisfied customers'." Customer satisfaction is clearly the driving force behind Captain's Choice, but what if you're a potential customer who doesn't know much about boating? Giddens says, "We are a place where someone can come in who knows nothing about boating. We don't just sell boats, try to match customers with the best boat for their individual needs, and no customer leaves without confidently knowing how to operate their boat." He adds that, "At Captain's Choice we offer support after the sale that is second-to-none, and that is what keeps people coming back to us."